Hello and welcome to Sojourn Store. We’re Jarrad and Haley, a husband and wife team who create printed artefacts to inspire, adorn and uplift.
The Sojourn Store journey began in 2016 when we launched a print store called Hello Hello Shop to be a creative outlet for our branding agency Hello Hello Studio. It featured large-scale low-fi posters of our art, photography and typography. The success of the posters led us to start investigating the world of fine art printing and framing. Over two years of research and testing has led us to a nearby artisan printer/framer with whom we’ve developed a range of beautiful art prints with equally beautiful custom frames.
After the launch of our art-prints, we welcomed our little boy Ezra into the world, which led to us creating Bloom. It began as a gift from Jarrad to Haley whilst she was pregnant with Ezra, in a whirlwind of emotions whilst we waited to meet him. With the daunting and unknown event of birth ahead of us, the cards, alongside a Hypnobirthing course we did with Tina from The Birth Collective, helped us to feel a sense of calm and confidence. Whilst not everything went to plan, we treasured our birth experience and hearts overflowed as we met Ezra for the first time.
However, we found the transition to parenthood was more turbulent than we expected and we felt quite unprepared for the big adjustments that were ahead of us. Through the lack of sleep, breastfeeding obstacles, changing work dynamics, moving and a huge COVID lockdown, it was a massive couple of years and we found ourselves repeating the phrases that we’ve included in our cards to help support each other, focus on the parents we wanted to be, have hope in the uncertain times, and strength to endure.
We decided that our plan to release birth affirmation cards needed to be broadened to include motherhood too, so we began working on creating what is now Bloom. We are hoping and praying it can be a blessing to all who have them and can help many mums, parents and families to bloom!
